There are a number of factors that go into the decision making process when designing a medium density subdivision for sale.

This includes everything from landscaping plans to branding and area requirements, and even those who have worked in the industry for years can have trouble organising and finalising every aspect of the project to their standards.

There’s a lot to consider, but there are a few key pointers that can help ensure property developers stay on the right track and have the best chance for a great return on investment.

Have everything confirmed in advance

Buyers won’t be interested in units or properties that don’t have finalised details. They might be looking for something quite specific, or they might have concerns that yet-to-be confirmed details won’t suit their style, needs, or preferences.

When you have everything confirmed in advance, this helps you offer real promises to potential buyers.

This includes an array of features, such as all design elements, as well as nearby amenities, school zones, and area requirements.

Knowing these details will also help you to create branding for the subdivision. This could be as simple as a clear and informative brochure, or a large-scale billboard.

While the various design features are important for sale, actually being able to make each sale often comes down to how well the units are branded and marketed, and that takes confirmed details and highlights that appeal to the market.

Consider design features that sell

For optimum saleability, developers must consider design features that are inline with the tastes of the target market and cater to the majority of potential purchasers.

To do this, developers need marketable plans in place, including landscape features, colour palettes, and other key documents that outline the plans helping transform them into desirable homes in the eye of the buyer.

Without these important design features stated in marketing materials, buyers may be less inclined to commit to the purchase as it would represent a gamble and the possibility of not liking the final decisions.

Use a multi-service firm

Some developers will use a wide variety of firms to help deliver their vision for a subdivision. This means the developer not only is offering their goals for the project, but managing and liaising between each firm to ensure the project is moving ahead as planned, and that all firms are on the same page and working together.

This can go smoothly, but it also leaves room for mistakes, miscommunications, and office politics or disagreements that can occur when two firms disagree.

The simpler, easier option is to use a multi-service firm that sees the developer’s vision become a reality. A firm that does it all is experienced in handling projects throughout the process, and doesn’t have to wait on other companies to move ahead or make key decisions.

At ASAP Plans, our one-stop-shop structure means developers can come to us to handle the design and planning process for subdivisions from start to finish. It helps to speed up the process and greatly reduce the amount of admin and management that falls on the shoulder of busy developers.